Twitch · Live
34.7K hrs
High-attention live watch-time from the English broadcast audience.
Peak live621 viewers
BSL Season 23 Sponsorship · 2026
Your brand.
69,000 hours watched.
One legendary league.
BSL23 connects sponsors with a mature, loyal StarCraft: Remastered audience across live broadcast, VODs, shorts, Facebook reach, cleanfeed co-streams and possible LAN activation.
Give Brood War its second shine.
69Khours watched
2.45Morganic Facebook views
215KYouTube VOD/Shorts views
84+countries reached
Why BSL
Older is not weaker.
Older is stickier.
StarCraft is one of the most important competitive games ever made.
It shaped the esports we know today — pro leagues, broadcast storytelling, iconic rivalries. BSL puts a partner inside that legacy while reaching an active, mature and global audience right now.
1
Higher attention quality
Viewers understand the game and watch for decisions, storylines and rivalries — not only spectacle.
2
Commercially mature
A 30–50 gaming audience is more likely to have stable income and buying power than teen-heavy esports.
3
Community gratitude
Brands that support Brood War step into a cultural esport institution — not just another ad slot.
Institutional credibility
BSL is already part of Brood War history.
Founded in 2013 by Dawid “ZZZero” Paździor, BSL has grown from community passion into one of the most important StarCraft: Remastered circuits outside Korea.
2013First BSL season
22Seasons reached
$70.8KPrize money on Esports Earnings
40+Countries in ladder stages
Trusted before by
Blizzard Entertainment
eSport.Fund
OptiMonk
Liquid`Nazgul
Liquid`Steve
Plus community-backed prize pools across every season since 2013.
Numbers + Markets
Every platform plays a different role.
Twitch brings live attention. YouTube keeps the tournament discoverable. Facebook adds broad organic reach across different markets.
YouTube · VOD + Shorts
215K views
Replay and highlight reach that continues long after the stream ends.
Watch time17.0K hrs
Facebook · Organic
2.45M views
Large organic video reach across 84+ countries — with 0 paid views.
Watch time17.5K hrs
Twitch · Live
United States
Top market in the supplied Twitch location export · 107.7K location views
????????20%top country
????????United States20.0%
????????Poland13.0%
????????Russia11.0%
????????Germany7.0%
????Other49.0%
YouTube · VOD + Shorts
United States
Top market in the supplied YouTube geography export · 176.5K views
????????28.9%top country
????????United States28.9%
????????South Korea8.2%
????????Canada5.9%
????????Germany4.5%
????Other52.5%
Facebook · Organic
Peru
Top country from the supplied Facebook Audience export · 2.45M organic FB views overall
????????42.1%top country
????????Peru42.1%
????????Bolivia11.1%
????????United States7.0%
????????Chile3.8%
????????Poland3.7%
????Other32.3%
What this means for a partner: live viewership concentrated in North America and Europe, plus a large, highly active Latin American social audience. A brand can reach either market — or use one season to reach both.
Your Placement
Sponsor once,
stay visible forever.
A sponsor is not shown once. The brand follows the full BSL content cycle — live broadcast, multilingual cleanfeed streams, YouTube VODs, Facebook reach, shorts, social posts and LAN activation. Built into the broadcast, not pasted on top.
01 · Live
Twitch broadcast
High attention during real-time matches, casters and chat.
02 · In-game
Match coverage
Sponsor logo inside official game coverage, not only on break screens.
03 · Cleanfeed
Other languages
Spanish and Russian casters can carry sponsor placements and commercials.
04 · Replay
VODs & shorts
YouTube, Facebook and short-form content keep working after stream day.
05 · Offline
LAN activation
Season partners can also become part of physical LAN moments.
Example of logo placement in BSL
Broadcast utility placements: in-game view, player profiles, brackets, next map and incoming match screens.
Example of season-wide placement
Naming-rights and season-level branding can expand to website, studio, social graphics and main season assets.
Sponsor slots shown above are live placements from previous BSL Seasons — your brand takes these positions in Season 23.
Partnership Tiers
What it costs.
What you get.
Every tier gives real visibility and direct support for BSL23. Higher tiers include everything from the tiers above.
€200 per season
Zergling Partner
For community projects, streams, Discords and smaller brands that want to support BSL.
- Listed and described on the BSL webpage
- Promotion of your stream, logo, Discord, website or chosen asset on the BSL website
- Your Discord or page shown at the end of the stream
€500 per season
Hydralisk Partner
For recurring season visibility beyond a single mention.
- Your chosen asset mentioned and shortly described after every BSL stream
- Your chosen asset appears on the caster studio screen
- Your asset pinned under 5 YouTube videos and 5 Facebook shorts as sponsor to follow, where platform tools allow it
- Invitation to join the casting desk for one cast day
€1,000 per season
Mutalisk Partner
For real broadcast visibility during the matches themselves.
- Your chosen asset placed in at least 50% of official in-game time as sponsor
- Your chosen asset placed in at least 50% of profiles, maps, brackets and other scenes
- 5 dedicated sponsored short highlight videos for Facebook and YouTube
- Behind-the-scenes BSL access: call with ZZZero or option to join before the cast
€2,000 per season
Ultralisk Partner
For a brand that wants strong association with the full BSL23 season.
- 100% of official in-game broadcast time as sponsor
- 100% of between-game and supporting assets as sponsor
- 10 extra dedicated short highlight videos for Facebook and YouTube
- Sponsor included in BSL social media banners and the main season banner
- Live interview and commercial breaks between games
- Invite to the next BSL LAN Party to join the crew in the rented home
€5,000 one available
Defiler Partner
The headline partnership for a brand that wants to become part of the season identity and the next BSL LAN story.
- Naming rights to the tournament — for example “BSL Season 23 powered by [Sponsor]”
- Everywhere BSL Season 23 appears, your chosen asset gets promoted alongside it
- Main sponsor status of the next BSL LAN Party
- Highest-visibility association across broadcast, website, social and season identity
Only one Defiler partner can exist per season — naming-rights partnerships should feel singular.
The Ask
The community proved demand.
A partner scales it.
40 supporters put €4,538 behind BSL23 before a single match was played. That covers the base season. A partner is what turns it into a bigger prize pool, stronger production and wider reach — and takes the headline position while doing it.
BSL23 season funding
56.3% already community-backed
€4,538 raised€8,060 season budget · €3,522 open
Where the €8,060 season budget goes
Prize pool
€5,000
Taxes
€960
Casters
€800
Production
€800
Operations
€500
BSL Season 23 · 2026
One brand.
One season.
A lasting impact.
BSL offers a rare combination: a classic esport, a mature audience, multi-platform reach and a community that shows up because it genuinely cares. We are not looking for an ad slot to fill. We are looking for a partner to build the season with.
zzzeropl@gmail.com